Option 02 · Retention + Acquisition

Impacting the Barber & Beauty Industry Together

A joint growth engine: Boppr keeps existing Booksy barbers booked and loyal, while turning every trade show, sales rep, and QR code into a new Booksy lead.

RetentionKeep barbers booked & loyal
AcquisitionTurn every tap into a lead
Booksy × Boppr
The two-sided problem

One partnership solves both.

Retention problem

Booksy's value lives in an app most barbers only open to check their calendar — nothing keeps the brand top-of-mind between bookings.

Acquisition problem

New barbers are discovered in person — at expos, on the chair, through referrals — channels that are hard to capture and route into a sales funnel.

How Boppr solves both sides

Retention on the left. Acquisition on the right.

For Existing Booksy Users — Retention

  • Barbers add their Booksy booking link directly to their Boppr profile
  • A tap opens their Boppr profile with the Booksy link ready to book — or Direct sends clients straight to the booking page, no app required
  • Keeps books full, which “significantly reduces the risk of them churning from their Booksy subscription”

For Booksy's Sales Team — Acquisition

  • Booksy sales reps carry their own Boppr profile/device at trade shows and on social media
  • Every tap or QR scan can fire a webhook straight into Booksy’s marketing automation / CRM
  • Leads are captured automatically — no manual data entry, no lost stack of business cards
Sales tools

Three Ways to Capture a Lead

Boppr Tag

A physical NFC tap at trade shows and in-store — instant, no app, no typing.

Profile Link

A shareable link for social media bios and email signatures that routes every visitor.

QR Code

Printable and works on any material — booth signage, flyers, or the back of a chair.

The flywheel

Every Loop Feeds the Next.

Tap any node to see how retention and acquisition compound.

Booksy
×
Boppr

Barber joins Booksy

A new barber activates a Booksy subscription — the start of the loop and the account Booksy wants to keep active for years.

The numbers

An audience Booksy already needs.

3,500+

transactions across major barber trade shows & expos

~90%

of Boppr’s user base is barbers — an audience Booksy already needs

50,000

user goal via the ambassador program, with partners like Booksy

0 apps

required for a client to book — 1 tap is the entire funnel

Adoption

Why Barbers Love It

Dynamic Profile

  • Get paid and booked easier
  • Grows reviews and social following
  • Encourages customer engagement
  • Cuts expenses and grows revenue

Customers Love It

  • A new and exciting experience
  • Makes booking appointments effortless
  • Makes leaving reviews effortless
  • Helps clients follow the barber on social

Sustainable

  • No more reprinting cards when info changes
  • A client can never say “I lost your card”
  • One permanent booking destination
Joint venture

Two Databases. One Launch Moment.

Both teams put their audiences to work. Booksy and Boppr co-market the partnership — and Boppr activates its own community to send new subscribers straight into Booksy.

Booksy's network

Millions of clients and a nationwide base of barber & beauty professionals already booking every day.

Boppr's 25,000+ users

An engaged community where roughly 90% are in the barber industry — exactly the audience Booksy wants to convert.

Boppr activates its base for Booksy

A coordinated email blast and push notification to 25,000+ Boppr users — with a special collaboration offer to join Booksy.

Email blast to 25,000+

Boppr emails its full user base with a co-branded invitation to join Booksy.

Push notification

A synchronized in-app push drives the same audience to the collaboration offer.

Special collaboration offer

An exclusive Booksy × Boppr deal gives Boppr users a reason to sign up now.

Let's Build the Flywheel Together.

Pilot the sales-enablement rollout with your trade show and field sales team, alongside the retention rollout for existing Booksy barbers.