Option 01 · Retention

Impacting the Barber & Beauty Industry Together

Every new Booksy user gets a Booksy-branded BopCard that sticks to their chair, station, mirror, or phone — turning every tap into a booked appointment.

Booksy-branded BopCard, front and back, showing the tap-to-book NFC card and its QR code
The problem

Paper cards get thrown away. So do subscriptions nobody touches.

Business cards end up in the trash

Paper cards are handed out and forgotten. The average one is tossed within a week.

Clients say “I lost your info”

No card, no rebooking. The barber loses the appointment and the lifetime value with it.

An app icon is easy to forget

A subscription nobody touches feels expensive. A BopCard stuck to your station doesn’t.

How the care package works

One BopCard. Every New Booksy User.

1

The moment a barber activates their Booksy subscription, they enter the onboarding flow — the perfect trigger to include a physical welcome piece.

No app required for the client. No friction. No dead business cards.

Why this reduces churn

The subscription becomes the tool they hand people.

Books Stay Full

Empowering the existing Booksy client base with this tool keeps appointment books full and significantly reduces the risk of churning from a Booksy subscription.

Zero-Friction Booking

Sharing and booking with new and existing clients becomes as simple as a tap on the client’s phone — no more awkwardly asking clients to book their next visit.

The BopCard Never Goes Stale

Unlike a printed paper card, the barber never reprints if their info changes. The Booksy booking link stays the permanent, primary destination.

“Empowering your existing Booksy client base with this tool not only keeps their appointment books full but also significantly reduces the risk of them churning from their Booksy subscription.”

Brand awareness

Two Brands, One Tap

Booksy-branded Boppr devices position both brands as technologically advanced tools that empower barbers to close more deals efficiently — every tap is a live demo of both products working together.

DRD. Ramos
Clients book before they even leave the chair now.
KWK. Whitfield
Haven’t handed out a paper card in months.
JAJ. Alvarez
One tap and they’re on my Booksy page. Done.
The numbers

Momentum Booksy can plug into.

3,500+

transactions across major barber expos nationwide

90%

of Boppr online purchases & activations are barbers

50,000

user growth goal via ambassador & partner programs

1 tap

to book — zero app downloads required for clients

Inside the box

What's in the Care Package

Booksy × Boppr BopCard

A stick-on card for the chair, station, mirror, or phone. A tap opens the barber’s Boppr profile with their Booksy link ready to book — or they turn on Direct to send clients straight to their Booksy booking page.

Quick-Start Guide

How to bop to iOS and Android in under 10 seconds — set up once, share forever.

QR Code Backup

A printable QR for older devices that lands on the exact same Booksy booking page.

Joint venture

Two Databases. One Launch Moment.

Both teams put their audiences to work. Booksy and Boppr co-market the partnership — and Boppr activates its own community to send new subscribers straight into Booksy.

Booksy's network

Millions of clients and a nationwide base of barber & beauty professionals already booking every day.

Boppr's 25,000+ users

An engaged community where roughly 90% are in the barber industry — exactly the audience Booksy wants to convert.

Boppr activates its base for Booksy

A coordinated email blast and push notification to 25,000+ Boppr users — with a special collaboration offer to join Booksy.

Email blast to 25,000+

Boppr emails its full user base with a co-branded invitation to join Booksy.

Push notification

A synchronized in-app push drives the same audience to the collaboration offer.

Special collaboration offer

An exclusive Booksy × Boppr deal gives Boppr users a reason to sign up now.

Let's Put a Booking Link in Every New Barber's Hand.

A joint pilot program with a defined cohort of new Booksy signups.